The holiday season is here, and the end of the year is quickly approaching. For dealerships, this time is all about tying up loose ends, maximizing opportunities, and setting the stage for a strong finish to 2024. No need for big overhauls, here are some last-minute tips to get through the season with the help of your DMS!
Maximize Year-End Promotions The clock is ticking on year-end promotions, so now is the perfect time to push your last-minute offers! Send out targeted emails or text messages reminding customers about limited-time discounts, rebates, or special financing options. It’s a great way to encourage those final sales before the year ends. Streamline your marketing efforts, so you can easily segment customers and deliver the right message at the right time to increase your chances of closing those final deals.
Prepare Your Service Lane for Winter Needs With colder weather upon us, customers will be flocking to your service department for winter maintenance. Now’s the time to promote essential services like tire changes, battery checks, and winterizing services. Implement special offers to customers who haven’t yet booked those critical appointments. Track service appointments, send automated reminders, and even promote special winter service packages to make sure your service lane stays busy and profitable through the season’s rush.
Push Accessories and Gift Cards for Last-Minute Shoppers It’s not just about selling cars, it’s also the perfect time to promote accessories and gift cards! From remote starters to winter mats, accessories are a great way to boost your bottom line.
Wrap Up
While there’s no time for major changes, a little strategic action can make all the difference in how you close out the year. Maximize your promotions, keep your service lane full, and capitalize on last-minute accessory and gift card sales, and you’ll finish 2024 on a high note. Let’s sleigh the season together!
